Intercity and long-distance bus companies commonly provide complimentary onboard Wi-Fi to their passengers, which comes with a restricted data allowance per passenger to manage data usage. Each bus operator has its own dedicated data limits, and certain high-bandwidth streaming sites like Netflix and YouTube may be restricted.
Social media platforms are typically permitted due to their popularity with passengers. With video sharing on social media gaining popularity and data consumption increasing by 25% each year, bus companies must keep up with this demand.
Providing high-quality Wi-Fi for passengers to fully utilize their data allowance and access desired content while minimizing overall data costs poses a significant challenge.
The increasing demand for video content and data consumption places substantial strain on both the onboard network and the transport company's budget.
Restricting certain content is not a sustainable solution since passengers expect unrestricted access, but unblocking popular streaming sites like YouTube would further congest the onboard network and escalate data usage.
This leaves bus operators in a difficult position as they strive to strike a balance between customer satisfaction, network congestion, and operating expenses.
The solution to bandwidth issues is to keep unwanted and unnecessary traffic off the connection. These services make the Wi-Fi faster and more cost effective by actively filtering, shaping, and accelerating the traffic.
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